Made of detours
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Made of detours +
Hello, I’m Elsie.
I’m Australian.
I build brands, tell stories and occasionally make life unnecessarily complicated.
What was meant to be one ski season in Japan turned into fourteen years, a couple of businesses, two kids and a life built around mountains, snow, adventure and some very good people.
Then came Europe, where I lived and worked for the better part of the last few years.
Now I’m finally back in Australia.
Home base, anyway.
The work still takes me to Europe, Japan and wherever else there’s a good story, a wild idea or a mountain worth chasing.
Along the way I’ve worked across photography, design, marketing, tourism, and storytelling.
Eventually I stopped trying to decide what I was.
Why choose?
So I built The Untamed.
Part creative collective. Part adventure. Part community.
A bunch of photographers, filmmakers, designers, strategists, writers, guides and generally interesting humans helping brands, destinations and adventurous people tell better stories and create work that gets people outside.
Take the scenic route.
Stay curious.
Leave it a little wilder than you found it.
That’s The Untamed.
MEET THE MAVERICKS
UNTAMED TEAM
UNTAMED TEAM
OUR VISION:
lead the wild way
At The Untamed, we envision a world where businesses and communities thrive in harmony with nature. We’re here to disrupt the ordinary and carve bold new paths—combining creativity, strategy, and grit to fuel innovation and growth.
Whether scaling the rugged peaks of adventure tourism or navigating the intricate ecosystems of environmental management, we aim to transform challenges into opportunities, inspiring those who dare to dream big.
Our team brings together a rich tapestry of cultures, languages, and perspectives, reflecting the global nature of the industries we serve. From Austria to Japan, from English to German, Polish, Norwegian, and beyond, our diversity isn’t just a strength—it’s our superpower, allowing us to connect with clients and stakeholders on a deeper level, no matter where they’re from.
We’re not just building strategies and solutions; we’re shaping a future that values the untamed, celebrates individuality, and achieves greatness through bold, fearless action. Let’s break boundaries together and lead the wild way.
our values
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We don’t just follow the trail, we forge it. Whether it’s a fresh marketing strategy or a game-changing sustainability plan, we push boundaries and deliver solutions that leave a mark.
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The mountains, rivers, oceans and forests aren’t just backdrops to our work, they’re integral to who we are. Every decision we make balances environmental stewardship with progress, ensuring we honour the landscapes that inspire us.
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We believe in the power of diverse perspectives. Like the best mountain guides, we work shoulder-to-shoulder with our clients and partners, navigating the terrain together to achieve shared success.
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From the unpredictable conditions of mountain weather to the shifting landscapes of business, we embrace change and thrive under pressure. We’re here to handle the hard stuff with determination and finesse.
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We live for the rush of solving problems and creating impact. Every project we take on is fueled by a commitment to aligning purpose with results and we have a lot of fun while doing it.