Hello, I’m Elsie.

I’m Australian.

I build brands, tell stories and occasionally make life unnecessarily complicated.

Seventeen years ago I met my husband Franz while snowboarding in New Zealand. We fell in love, and I was supposed to move to Austria then. Instead, life sent us both off on our own adventures.

Mine began with what was meant to be one ski season in Japan… and turned into fourteen years, a couple of businesses, two incredible kids and a community of wildly talented people I’m now lucky enough to call friends.

The funny thing about detours is they rarely take you where you expected. They usually take you somewhere better.

Years later, Franz and I somehow found our way back to each other. These days our wonderfully blended family of six calls South Styria home. Most weekends involve muddy shoes, climbing ropes, snowboards, salty hair and at least one sentence that starts with, “I wonder where this road goes…”

When I moved to Austria, I found myself asking a different question.

What exactly am I going to do here?

Photography? Design? Marketing? Adventure guiding? Storytelling? Helping people get outdoors?

Turns out, I was asking the wrong question. Why choose?

So I stopped trying to fit into one job title and built something that could hold everything I love.

The Untamed.

Part creative collective. Part adventure. Part community. Built by the extraordinary people I met along the way—and the belief that the best stories, friendships and ideas are almost never found where everyone else is looking.

Today we bring together photographers, filmmakers, designers, strategists, writers, storytellers, guides and sportsmen and women to help adventurous humans, brands and destinations create work, experiences and communities that inspire people to get outside, take the scenic route and leave the world just a little wilder than they found it.

Let’s see where this road goes.